"GradComD: Live Learn Design" Book Featured on Behance
Pratt’s Graduate Communications Design 40th anniversary publication, by Brenda McManus, Esteban Pérez-Hemminger, Richard Hall, Nick Misani, and Chantal Fischzang, has been featured by Behance's Student Show Gallery.
View the full project here.
As part of the 40th anniversary of Pratt Institute’s Graduate Communications Design program, a limited group of 4 students was chosen to develop and produce a limited-edition publication. Under the guidance of Professor Brenda McManus, the team decided to re-define what a university catalogue should include and what topics it should address. In short, what do prospective students want to know, what information are they seeking when comparing graduate design institutions.
Using their own experiences and perspective when applying to graduate studies, they decided to streamline what a typical university book normally includes, by stripping all boring stuff and adding actual desired content. The team was responsible for research, information gathering, interviews, photography, copy, editing, envisioning, designing and pre-production of the complete publication. Overall, a one year project from initial brief to final print production and delivery.
Although all 4 student/designers worked as a team, they divided the actual design of the book in sections—sharing the responsibilities among all. Maintaining a consistent grid, typographic system and image treatment enabled them to achieve variation, dynamism and individuality within a cohesive and efficient system.
Special thanks to Esteban for posting.